Marketing the markets – have we created the ultimate health trend?

by Lauren James on May 24, 2011

Brisbane has become market mad! Saturday and Sunday mornings see families, couples, singles, kids and dogs flock to an open stretch of grass lined with stalls brimming with fruit, vegetables, meats, cheeses, fish, tea, coffee, cooked produce, preserves and sweets ready for the taste testing! Have you succumbed to the allure of an early morning coffee with friends, dog in tow and then a spot of fruit and vege shopping?

Beyond the social aspect, have we managed to create a trend that is health promoting while still being trendy? You will see all walks of life at local markets, from those who have a few years under their belt, to those who have only seen a few weeks to those who walk on four legs to those who carting a trolley to take home their wares.

What better way to start a weekend morning than to enjoy an early morning stroll, hot (skinny!) coffee in hand, selecting from a colourful array of in-season produce from a stall likely manned by the person who toiled the soil said produce was created from? While temptation is never far in the form of cupcakes, fudge, bratwurst or pancakes laden with cream surely the abundance of fresh produce is enough to inspire even the most hardened to purchase a ‘health’ food or two?

Go to www.ourbrisbane.com/whats-on/markets to join the trend – invite your friends, family, kids and four legged friends for some healthy entertainment – you might even get healthy while you’re at it!

{ 1 comment… read it below or add one }

Sue June 27, 2011 at 3:43 pm

What’s not to like? The local markets are generally cheaper and usually fresher than the supermarkets and there’s such a buzz!

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